Being one of London’s main financial hubs, there is high demand from professionals for rental property in Canary Wharf and E14.  With the likes of HSBC, Barclays, JP Morgan, Citi, and many others with either global headquarters or regional offices, an estimated 120,000 people are working on the Canary Wharf Estate.  Given that many of the major employers are large international institutions, corporate relocation into the UK is a major contributor to demand for rental property in Canary Wharf, creating a steady stream of well-refenced, reliable tenants.

With the tech sector also expanding rapidly in East London, an emerging and increasing base of professionals in this field is also adding significantly to demand. Typically young, tech savvy and time poor, apartment blocks with all modern conveniences and facilities are particularly popular.

Canary Wharf and E14 is also an attractive destination for students, particularly international students, and they are often prepared to pay a premium to secure a property.  With the availability of modern apartment blocks providing wide ranging facilities including gyms and pools, wealthy international students find the area very appealing.  Students have typically been able to secure tenancies by paying 6-12 months rent in advance, however this will be illegal under the upcoming Rent Reform Bill which is due to come in to law by Autumn 2025 or early 2026.  Students will need to provide a UK based guarantor or additional proof of affordability in order to secure tenancies.

Studio and one bedroom apartments are popular with students living on their own, or professionals living on their own or in a couple.  A couple will often both have good jobs in the area, or wider London, providing additional financial security and affordability to landlords. 

Two bedroom apartments can also be popular with students sharing, professionals sharing and young families, usually relocating. Three bedroom apartments, likewise, but it should be noted that if a property is occupied by three or more people from two or more households, then a HMO (House in Multiple Occupancy) licence will need to be obtained from Tower Hamlets.

In summary

Canary Wharf and E14 offer a diverse and dependable tenant base of working professionals from financial and tech sectors, as well as wealthy students who are often prepared to pay premium rents for modern and well-located accommodation.